The idea for Bullet & Bone was conceived when our co-founder, Ian Murphy, noticed that there were no high-quality personal care products packed with natural ingredients, specifically designed to enhance sports performance.

As a keen amateur sportsman, Ian noticed that he and his friends were using a number of disparate brands which, in the majority, weren’t being used for what they were intended for while playing sports. For example, sinus products to open up airways before a match, deep heat to warm up muscles quickly, or beach sun cream for outdoor sports protection.

After over two years of consumer research, product design, development and testing, Bullet & Bone was created; a range of trusted, Olympian-endorsed high-quality personal care products, specifically developed to help enhance the performance of sports professionals.